Frito-Lay Disputes Flamin’ Hot Cheetos Origin Story, Screenwriter Says ‘Enough Is True’

With a brand new biopic being developed, Frito-Lay is now claiming that the origin story of Flamin’ Hot Cheetos that all of us regarded as true, is not precisely what it appears. Nevertheless, it would not appear to be stopping the upcoming biopic anytime quickly. Eva Longoria’s upcoming mission Flamin Sizzling is concerning the inventor all of us believed to be the person behind the creation of the well-known spicy Cheetos snack. Was this inspiring, feel-good, rags-to-riches story based mostly on a lie your entire time?

Again in 1992, a former Frito-Lay janitor named Richard Montañez made his means from being a janitor in a Frito-Lay plant positioned in Rancho Cucamonga, to an govt by pitching his notorious thought for Flamin Sizzling Cheetos. Based on an announcement made by Frito-Lay, the corporate had claimed that Richard Montañez had no half within the growth of the spicy snack.

RELATED: Flamin’ Hot Cheetos Movie Gets Eva Longoria to Direct

“None of our information present that Richard was concerned in any capability within the Flamin’ Sizzling take a look at market,” Frito-Lay had additionally advised the L.A. Occasions that they weren’t in a position to get hold of any proof or documentation that Montañez was concerned. “We now have interviewed a number of personnel who had been concerned within the take a look at market, and all of them point out that Richard was not concerned in any capability within the take a look at market.” It was believed that Montañez took inspiration from his Mexican American heritage to invent Flamin Sizzling Cheetos.

Earlier this month, Eva Longoria had discovered her lead solid for her upcoming Searchlight mission with actors Jessie Garcia and Annie Gonzalez. Garcia is about to play Montañez, whereas Gonzalez is solid to play his spouse, Judy. Eva Longoria had mentioned that “my largest precedence to verify we’re telling Richard Montañez’s story authentically. I’m so pleased to have two extraordinarily proficient and fellow Mexican People on board in these pivotal roles. Jesse and Annie have a deep understanding of our neighborhood and can be capable to assist inform this story of nice significance for our tradition.”

Though this origin story might not be what Longoria had hoped, her upcoming biopic continues to be on observe to start filming this summer time in New Mexico with Eva Longoria directing.

Based on Frito-Lay and the L.A. Occasions, the true inventors of Flamin Sizzling Cheetos occur to be a couple of particular person. Fred Lindsey, a Chicago salesman had seen the rise in spicy snack gross sales, needed Frito-Lay to be concerned within the rebellion pattern. A product supervisor named Sharon Owens took up the event of the spicy snack. Lynne Greenfield had got here up with the identify, taste, packaging concepts. Flamin Sizzling Cheetos had hit the take a look at market again in 1990, which was two years earlier than Montañez mentioned he had made his pitch to the corporate in 1992.

Screenwriter Lewis Colick, who’s behind the script for Flamin’ Sizzling, is now defending Eva Longoria’s film in opposition to claims that the origin story of the spicy snack is pretend. He has this to say concerning the authenticity behind the story being bought to the plenty.

“I feel sufficient of the story is true. The guts and soul and spirit of the story is true. He’s a man who ought to stay the face of Flamin’ Sizzling Cheetos. The extra you discuss to Richard, the extra you notice that is a rare man who went by means of quite a bit. He isn’t only a janitor who had a brainstorm.”

Colic goes onto say that The L.A. Occasions is not being honest, calling their piece on Montanez, “a success job on a very positive upstanding particular person who’s an inspiration to the Latino neighborhood for justifiable causes. Did Richard embellish a little bit bit? Was his reminiscence defective right here or there? Who is aware of? The reality is the product.” Montañez himself has additionally come out in his personal protection.

“All I can let you know is what I did. All I’ve is my historical past, what I did in my kitchen.”

The L.A. Occasions had made a request for Montañez to reply to them personally, however Montañez refused to take action. His social media has additionally not been up to date for fairly a while now. So when it comes right down to thanking the inventor of Flamin Sizzling Cheetos, who can we precisely thank? Who’s aspect of the story ought to we consider? Searchlight has not but set an launch date for the upcoming biopic, and neither the actors nor producers of the upcoming movie have responded to the latest claims as of but.

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